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A collection of articles and thoughts researched and written by me.
The Best Responses to Sticker Mule’s A** Backward Email
Some of the best responses from online sticker companies in the wake of the Sticker Mule controversy and why each approach is effective for their brand.
Barbie Has Her Viral Moment
A meme-worthy Barbie poster captures the Internet’s attention.
How to Create Facebook Ads that Inspire and Convert
Facebook advertising can be an affordable and effective way to create conversions, but it requires thoughtful, strategic planning for the best results.
Kick Off Your Digital Marketing the Right Way
Building a comprehensive marketing plan can be a daunting task once you factor in all of the considerations that go into one. Follow these tips and use these tools to develop a marketing plan that works for you, not the other way around.
6 Marketing Lessons from the New Music Industry
The content creation process is changing, and the music industry is showing us much of it in real-time if you pay close enough attention.
How Horror Movie Marketing Preys on our Fear…of Missing Out
FOMO is never more real than when it comes to the latest horror movie scaring up big box office numbers.